It was essential to know how to calculate costs, identify unprofitable projects, and understand why they are unprofitable, in order to take action.
2️⃣ Systematize the company's expenses
This included understanding where the business was overspending on unneeded products or services, if the firm was incurring too much debt upfront, and how to optimize or redistribute recurring expenses.
3️⃣ Implement professional financial management in the business
Specifically, she wanted to:
- understand more about Finmap's capabilities and how to customize the system to meet her firm's specific needs;
- test new hypotheses;
- have her l financial questions addressed through personal consultations on a regular basis.